The P&O brand has long been a driving force in ferry services around the UK, at times serving a plethora of ports from Bergen to Tangier, Rosslare to Rotterdam, as well as the busy Dover-Calais crossing. The fleet has been at the forefront of raising service quality, epitomised in the slogan ‘Why sail across when you can cruise across?’, and led the industry response to the opening of the Channel Tunnel. As P&O Ferries adjust to the challenges of the 21st century, this copiously illustrated book charts the brand’s changing fortunes across six decades of operations. Now published.
A4 Hardback. 260 pages.
